Arthritis Campaign, Radio and Digital Advertising - Learfield Interaction
Agency: | State Government of Minnesota |
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Level of Government: | State & Local |
Category: |
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Opps ID: | NBD12007489649440087 |
Posted Date: | Apr 26, 2023 |
Due Date: | May 3, 2023 |
Solicitation No: | 32870 |
Source: | https://osp.admin.mn.gov/GS-au... |
Purchasing Agency: Minnesota Department of Health
Title: Arthritis Campaign, Radio and Digital Advertising - Learfield Interaction
Contract Available To: Minnesota Department of Health - Health Promotion and Chronic Disease
This is a single source posting notification; there are no solicitation documents for download. Note this posting is not a Request for Bid (RFB) or Request for Proposal (RFP).
The Minnesota Department of Health (MDH) intends to enter a 4 week agreement with Learfield Interaction (Minnesota News Network -MNN) to provide radio and digital advertising services for our Arthritis Campaign. This allows MDH to increase public awareness of physical activity to help manage arthritis symptoms and pain through radio advertising across 93 radio stations statewide, and digital advertising across multiple platforms.
This has been deemed a single source as Learfield Interaction is the only vendor able to offer advertising access via The Minnesota News Network as they manage marketing and advertising for the Minnesota News Network. MNN is the only statewide vehicle to reach adults 18+ across the state, with stations covering 87 counties and 92% of the state’s population. Learfield’s network is the only option available to reach every rural community and urban areas through traditional media and streaming audio.
If there are any concerns regarding this single source o pportunity, contact Maria Rodriguez at maria.rodriguez@state.mn.us by May 3, at 2:00 PM Central Time. Include the reference number and title of the posting in the subject line. Or you may call the HelpLine at 651.296.2600 (MN Relay Service for persons with speech or hearing disabilities: 711 or 1.800.627.3529) or fax your request to 651.297.3996, ATTN: HelpLine.
Date This Solicitation Was Posted: 04/26/23 at 9:23am
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